In order to
compile feedback from an audience in a way that gave us some quantifiable data
to work with, our group used the survey website ‘Survey Monkey’. We aimed to
get an idea of what people liked and disliked about our music video. We used
both multiple choice questions and written response boxes so we had a variety.
The open-ended answers gave us more in-depth and personal opinions and allowed
for direct contructive critisism. The flaws pointed out to us were fair but
overall I think that our video was praised more than it was scorned.
We made some
changes to our video based on the response from the audience. We redited and
reshot portions of it in order to address the issue of out-of-sync lip-syncing
and lighting issues. Including implementing entirely new scenes and replacing
older ones in order to fill a void and maintain the pace of the video.
We used survey monkey primarily because it
meant we could not control who took our survey, and the anonimity of the
internet encouraged the audience to have a higher degree of honesty when giving
their views. Us not being able to ask only friends and family to take the
survey and the lack of fear of insulting us in person if we did it face to face
meant we gathered the most unbiased results we possibly could.
