Synergy is imperative when creating a brand for an artist because it is the brand that is the most distinguishing feature of any singer. It is what the audience knows them by. So if the brand lacks cohesion then an audience will find it difficult to relate and attach itself to an artist resulting in a situation where it will be much harder for a fanbase to form.
Synergy is imperative when creating a brand for an artist because it is the brand that is the most distinguishing feature of any singer. It is what the audience knows them by. So if the brand lacks cohesion then an audience will find it difficult to relate and attach itself to an artist resulting in a situation where it will be much harder for a fanbase to form.
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